As business owners who don’t have a storefront or physical location where prospective customers or clients can stop by to find out more about us and what we do, our website is a very important component of our business. It’s where prospective clients “meet” us for the first time. It’s where they get their first taste of who we are and what we do. And like it or not … usually determines whether or not they will move beyond the “just looking” stage and take the next step to contact us.
This is especially true for professional speakers.