by Terry Green
When it comes to viral marketing, Twitter is the most popular. Its service has all the signs of a promotion-friendly medium – it’s public, incredibly easy to use, and boasts one of the largest user bases of any social media website (75 million in January 2010 according to ComputerWorld). A single tweet can easily swell into a thousand-strong meme (an idea spread through the Internet), with users flooding the website and generating huge amounts of instant press.
But does your business really need a flood of traffic that, except for a thin connection, most likely wouldn’t be interested in your promotion? Each of Twitter’s promotional strong points has one or more disadvantages too – public promotions can often hurt a brand, memes can occasionally lead to subsequent marketing disappearances, and message flooding can be misinterpreted as spam.