by Terry Green
When it comes to viral marketing, Twitter is the most popular. Its service has all the signs of a promotion-friendly medium – it’s public, incredibly easy to use, and boasts one of the largest user bases of any social media website (75 million in January 2010 according to ComputerWorld). A single tweet can easily swell into a thousand-strong meme (an idea spread through the Internet), with users flooding the website and generating huge amounts of instant press.
But does your business really need a flood of traffic that, except for a thin connection, most likely wouldn’t be interested in your promotion? Each of Twitter’s promotional strong points has one or more disadvantages too – public promotions can often hurt a brand, memes can occasionally lead to subsequent marketing disappearances, and message flooding can be misinterpreted as spam.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!