As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.
How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.
But not this time baby … I’m in!
Want to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video?
If you don’t know what an explainer video is, let me explain 😉
With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!
Do you have a hard time reading for more than 40 minutes at a time all of a sudden? You’re not alone! Do you get bored four minutes into a YouTube video? So do most other people. Find yourself scrolling down to get to the point of almost every web page you visit? Join the club!
Video is an excellent marketing tool offering high engagement rates from viewers. Marketers are discovering viewers remain on websites longer when video is included. ComScore even reported 64% of viewers are more likely to buy something after watching a video. Many marketers often still struggle to get a viewer to take further action. Creating one video might not be enough. You’ll need a strategy to take visitors through the process of watching a video and then taking the desired action. So what are the stages in developing a successful promotional video?
Most of us have business cards. And most of us hand them out at networking events. We hand them directly to people we meet and we put them in fish bowls and boxes to register for prizes. And we all (hopefully) know the true purpose of having people drop their business cards in the bowls and boxes to register for prizes. It’s to get everyone’s contact information so we can stay in contact with them after the event, and most likely add them to our list so we can communicate with them on a regular basis.