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How To Capitalize on The Power of Explainer Videos!

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Want to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video?

If you don’t know what an explainer video is, let me explain 😉

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How To Humanize Your Videos With Your Personal Brand!

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Continuing along the theme of recapping some of my favorite sessions at Social Media Week Lima 2018, this week’s newsletter features Tiffany Lanier. Her topic was Humanizing Video With Your Personal Brand.


Tiffany opened up by stating “Feeling good about what you do is how you show up,” followed by the question “What can you do to start showing up more human in your business.” Excellent question, and definitely something for me to think about! Tiffany talked about how to define a personal brand and what it means for our businesses. She also talked about how to take our skills, experience, and interest to create engaging human video content to draw our audience to our personal brand.

A great example of someone doing just that … taking their skills, experience, and interest to create engaging human video content to draw our audience to her personal brand is Rachael Kay Albers, Awkward Marketing. Check out her videos and you’ll see what I mean!

Branding is what people say when you’re not in the room! Your brand is not just about colors or fonts or logos. When defining your brand, you need to know who you are …

  • What are your core values?  
  • What are your dreams/goals
  • What are your passions/interests

When creating video content, you need to know WHY you are creating the videos. 

  • Brand awareness
  • Engagement & relationship building
  • Marketing a particular product or service
  • Building your email list
  • A product launch or temporary campaign.

Why?
    
Tiffany pointed out that repeat viewership is priceless. If someone repeatedly watches your videos, that’s a good indication they are interested in what you have to say. Reward them! Send a Facebook message to someone who watches your live videos more than once and thank them. Offer them a PDF or something related to the video … do something to let them know you appreciate them.

One of my biggest takeaways from Tiffany’s session was that I personally need to (and this is exactly how I wrote it in my notes) start doing fricking live video … and have a fricking call to action inviting people to subscribe to newsletter, to schedule a call … just do it!!

Reward those who are frequent viewers of your live video!Click to Tweet

The second thing that stuck with me about doing video (maybe because everyone else was saying the same thing?) was to be consistent. Schedule it if you need to, just be consistent.

And last but not least … 

Know where your camera is!!

Did any of the nuggets I shared about Tiffany’s presentation resonate with you? If yes, which ones, and why? I invite you to let me know in a comment.

How To Up The Volume On Your Marketing Message!

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Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.

Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.

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How to Create Explainer Videos that Get Results

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Explainer videos are hot right now. These short, punchy videos are everywhere. If you’ve spent any time on YouTube and other video sharing services, you’ve most likely seen quite a few of them.
 
explainer videos

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5 Powerful But Easy Marketing Strategies For Speakers

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As a professional speaker, you’re asking people to pay you a handsome fee in exchange for your ability to hold the attention of a room full of people for a given length of time. You need to have a presence strong enough to make those people forget about everything else while you’re on stage, so they’re not fidgeting in their seats, or constantly checking their phones during your presentation.

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8 Video Marketing Strategies For A Successful 2018

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As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.

video marketing [Read more…]

How To Get Started With A Digital Marketing Strategy!

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How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.

digital marketing [Read more…]

Are You “Watch”ing Facebook’s New Video Platform?

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Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.

But not this time baby … I’m in!

Watch [Read more…]

Quick and Easy Video Apps to Get Your Message Out There!

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With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!

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How to Use Short Video For Marketing!

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Do you have a hard time reading for more than 40 minutes at a time all of a sudden? You’re not alone! Do you get bored four minutes into a YouTube video? So do most other people. Find yourself scrolling down to get to the point of almost every web page you visit? Join the club!

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