As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.
Let’s talk about video. More specifically, video marketing.
If video is a part of your marketing strategy. Awesome. If it’s not, and you’re wondering how you can make it so …
Or are you still sitting at the station because you’re afraid to board the train?
Live Video. It’s here, and it’s here to stay.
The popularity and effectiveness of video marketing continue to experience exponential growth. Video advertising is not new, and its integration into website and mobile content has become a powerful marketing strategy. Businesses of all sizes, would be wise to incorporate video in its marketing strategy. Including website, mobile, email, and social media. Take a look at the following reasons you should develop a video marketing strategy.
Video is an excellent marketing tool offering high engagement rates from viewers. Marketers are discovering viewers remain on websites longer when video is included. ComScore even reported 64% of viewers are more likely to buy something after watching a video. Many marketers often still struggle to get a viewer to take further action. Creating one video might not be enough. You’ll need a strategy to take visitors through the process of watching a video and then taking the desired action. So what are the stages in developing a successful promotional video?
There are many great and affordable ways to create video marketing content that will make you stand out and that are legally yours. No worries! You don’t need access to a production studio or thousands of dollars to create compelling videos! Take a look at these five easy and affordable steps you can take to show your viewers you’re worth their time and their money: