Video is an excellent marketing tool offering high engagement rates from viewers. Marketers are discovering viewers remain on websites longer when video is included. ComScore even reported 64% of viewers are more likely to buy something after watching a video. Many marketers often still struggle to get a viewer to take further action. Creating one video might not be enough. You’ll need a strategy to take visitors through the process of watching a video and then taking the desired action. So what are the stages in developing a successful promotional video?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!