by Ron Rosenberg
I know that’s kind of a harsh question, but answering it is absolutely central to your company’s long-term success. Have you ever walked into a business and said to yourself, “This place won’t be here in six months,” and when you come back six months later, it’s gone?
It happens all the time.
The only reason you should be in business – whatever type of business – is to offer something special to your customers, members, or clients. Something unique. Something uncommon. Something that helps you stand out from everyone else in your market.