What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?
Many of you already know Twitter has doubled its character limit, increasing it from 140 to 280, so this might not be “new” news to some of you. For those of you who didn’t know about the increase in characters, you do now!
It might seem like such a little thing, but a quick thank you when someone retweets your content or mentions you or your content on Twitter, can go a long way toward building relationships.
Are you on Twitter?
It doesn’t seem to get as much action as it did way back in 2008 when I first opened my account, but it’s still a very viable social media platform if you want to be “seen.” And most business owners realize being “seen” or “visible” is one of the primary goals of marketing.
I was surprised the other day when I mentioned ClickToTweet to someone and they replied, “What’s ClickToTweet?” I thought everyone knew what it was … at least I thought I’d told everyone what it was. Plus, I’ve been using ClickToTweet in each of my blog posts since forever, and have mentioned it over and over again in various posts. Maybe people simply aren’t reading my posts? But that’s another issue 😉
So what is it? In my humble opinion, it’s one of the easiest ways to get people to share your content! I’m going to tell you about it, as well as why I like it so much.
Public relations, in its most basic definition, is a communication process. Specifically, a communication process between a company or organization, and the public. The secret to making a public relations strategy successful is making sure the communication somehow brings value to the public, while raising the visibility of the brand.
Years ago, there were only a couple of options when it came to a company’s PR strategy (TV, radio, direct mail) but that has all changed with our friend, the Internet.
Can you remember a time before Twitter? It’s hard for me, because it seems as if I’ve been on there forever. I’ve been operating an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn’t make the most use of it back then, I’ve hung in there. My very first tweet was “I’m opening a twitter account.” Today it’s a major component of my social media marketing strategy.
One thing I’ve learned over the past few years is if you want to get the attention of, and a response from, the customer service department of just about any business … Tweet about it. It works every time.
This post is a bit different from my normal blog post. I’ve decided to do a Twitter poll to get an answer to a question I’m extremely curious about, so in an effort to get the broadest reach possible, I’ve carried that poll over here to my blog.
Twitter is calling your name. No really, it is. It’s saying, “Come read my tweets! Stop by and connect and engage with all your fabulous followers!”