We all know Twitter as one of the “big four” when it comes to social media channels. At 288 million users (and growing), and over 500 million tweets sent each day, there is no doubt Twitter is a fantastic tool for online visibility and lead generation. But where many entrepreneurs fall short is with the notion that just “being” on Twitter is enough. Believe it or not, there is a method-to-the-madness when it comes to using one of the biggest social media channels available.
Here are 4 tips to help you avoid and prevent Twitter failure!