by Debra Schmidt
The words are simple enough to say–“thank you.” Then why is it so rare for customers to hear them? What’s even more rare is for customers to see those words in writing.
Consumers are starved for recognition. They want to be noticed, valued and appreciated by the people with whom they do business. A primary reason that customers stop doing business with a company is because they don’t hear those words, or they’re not communicated with sincerity.
Thanking your customers needs to be at the top of your daily “to do” list. When customers receive a handwritten “thank you” note with no strings attached, it is a powerful way to let them know they are truly valued.