Last week I talked about the power of “getting” testimonials in your marketing strategy. Today I’d like you to consider the power of “giving” testimonials.
Have you ever eaten at a restaurant based on someone else’s rave review? Did you ever watch a movie because your friends and family (or colleagues) said it was an absolute must see?
Or … have you ever used a product or service based on the recommendations or testimonials of people you know or respect?
Having a strategic marketing plan in place is essential if you want to get your message out in front of your target market and ideal client. There are many different ways we can market ourselves and our businesses … social media marketing, email marketing, Internet marketing, networking. You name it. However, all of these marketing techniques require effort on YOUR part.
What if there was a way to get others to market your business for you?
Ever been even the tiniest bit jealous of other businesses? You know the ones I’m talking about—they have great sales, are building tremendous lists, always seem to be signing up tons of new clients, and are just going gangbusters. You’re happy for them, but deep down there’s a little part of you feeling like why them and not me. What are they doing so right? Well instead of getting jealous, get inspired and start doing more of the right things to get you to where they are. Let’s talk about how you can accomplish this.
Here are a few things to help you achieve major success in your business: [Read more…]
In any successful business, there is always a great deal of time and money spent on marketing. Now this is definitely a necessity of business and important to its continued growth. Just as important, however, is the work you do with your current clients. Too many in business today make the mistake of devoting all their time and energy to landing new clients and neglect to see the real potential in the ones they already have. They have forgotten that these clients need to be nurtured as well, and given the same time and attention (if not more) they put into their efforts to land new ones. These clients not only continue to send you work, which pays the bills, but they often refer you to others as well. Can you see the importance of treating them well? [Read more…]