by Michele PW
For better or worse, every business out there has a brand.
I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.
As I said before, brands are more than a logo. Your brand is the core identity of your business.
And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.
So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!