Email marketing has become a vastly popular and beneficial direct marketing tool. It is primarily used to provide information to subscribers about services and product offerings. But, it can also be useful in building a loyal customer base. Today, more and more business owners are turning to email as their primary way to generate sales leads. The reason is that not only can the results be easily tracked, but also because it is an inexpensive way to market services on a large scale. Because of the minimal costs involved, business owners have a greater chance to generate a profitable return on investment.
The days of blogging just for fun are long gone. It has become a critical marketing tool for businesses. From large corporations to home-based businesses, speakers, coaches, etc., blogging has become a way of life. Yes, blogging has definitely become a big business. And best yet, the art of becoming a high-profile top blogger—a blogger who is well-known, well-respected and considered an expert in their field throughout the blogging community can be well worth the time, dedication and commitment it takes to get there.
We all know that blogging can expand a company’s outreach to clients and consumers, increase brand recognition and let your clients and potential clients see your expertise in your industry. But did you know that recent statistics report that 35% of readers are taking blogs more seriously, with 19% saying that blogs are actually more well-written than some of the traditional media sources they are reading. That boils down to when you take the time to blog, and do it right, you are getting out there where you need to be-front and center in front of your audience.
Over the past several months, we in the United States have been hit with a variety of weather related challenges from coast to coast. Intense heat causing out of control fires to the west of us … hurricanes and tornadoes to the right … and flooding pretty much everywhere. Consequently, this has been a rough year for many of my team members, VA friends and colleagues. Fortunately, I can happily report that out of everyone I know personally who’s been affected, they have all managed to make it through without any physical harm or anything other than a minor interruption to their businesses.
So, in light of everything that has been going on, I thought the following tips on disaster preparedness by my good friend and team member, Diana Ennen, would be quite appropriate and timely.
The Secret Behind Successful Branding (and No, It’s Not About a Logo)
by Michele PW
Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two — branding and positioning.
And since they’re misunderstood, they aren’t used correctly, leading to all sorts of problems.
Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business.
- Transcribe your speech or presentation. You can use the transcription as the basis for a book. With resources on the Internet, you can very easily publish your book without going through the traditional publishing process.
- Create an article. Once you have your speech or presentation transcribed, you can turn 500 word to 700 word passages into articles. Your articles can then be submitted to article directories or posted to your website. Remember to include a link, in your author box, to your sales page so people can click on the link and buy your book.
It can be challenging monetizing social media, especially when faced with endless followers, but no business prospects or products from them. From affiliate offers to in-tweet advertising, these five methods could be the solution you need to earning income while building your online influence:
A range of performance and view-based advertising options are available for Twitter users. While it is unlikely that you will be able to generate thousands of dollars from a single in-tweet advertisement, it is not uncommon for mid-level bloggers and popular web presences to draw in hundreds of dollars from well-targeted promotional tweets and inline advertisements.
by Karen Susman
In a recent Power Presentations workshop I provided for engineers, I was asked, “How do you make a smooth transition from your first point to your second point and so on?” Transitions are words or phrases that show the audience that the speaker has finished discussing one concept and is moving to the next.
Making smooth transitions reveals your preparation and professionalism. It also helps your audience follow your train of thought. If you’re the leader of a group or team presentation, your job is to make the transitions between points and between team member presentations. Don’t leave transitions to chance. Plan what you’ll say to get you from Point A to Point B and from team member Sally to team member Bob.
Here are a few ways to make smooth transitions:
Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. Productivity and creativity increase while stress is reduced. We just feel better after a good laugh. Think funny!
1. Open with a humorous story.
I remember the time the lights went out and I fell off the stage. I wasn’t hurt and quickly said, Now I will take questions from the floor. I’m at my best when taking questions in the dark.Before you can be funny, you must learn to see funny. Find the humor around you, in your life every day. The lady who takes an aisle seat rather than sit next to the window doesn’t want to mess up her hair.
Practice telling the story out loud, and cut out any parts that aren’t crucial. As Shakespeare so wisely said, “Brevity is the soul of wit.”
To be successful at marketing, you must be creative! Marketers, entrepreneurs, and business people that are the most creative are always the most successful, and almost always wield the most impressive marketing power. Email marketing may offer security and long-term income, but it is nothing without an effective platform for monetizing it.
These five options take different approaches to monetizing email traffic, but all offer potentially explosive results. From affiliate products to service-based client income, no matter how your business operates, these five strategies can help you boost income and increase orders.
Running an online business gives entrepreneurs an incredible chance to expand and scale their operations. An online business can operate entirely with virtual storefronts and digital real estate while an offline business requires a physical presence — offices, retail outlets, and kiosks in every location. Expanding the online business is simple, and scaling businesses to new heights can be achieved without the need for expensive outlets and physical locations.