When it comes to a successful business it often boils down to this–sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The results themselves can be what determines whether or not you are successful.
Therefore, to get the best results, it’s important to focus on exactly how you’re driving those sales and where they are coming from. Ask those who contact you how they found you; was it through an ad, social media, or perhaps a referral? Knowing where your potential clients or customers are coming from is crucial. That tells you what you need to be doing more of in your marketing efforts and what areas to focus on. But just as important is making sure you take full advantage of each and every opportunity that comes your way. It’s so easy to do when you have your systems set up properly. [Read more…]