If you are honest with yourself as a business owner, you’ll admit you’re doing what you do because you want to earn a living. You want to be able to support yourself and your family. You want to make a profit. You also understand you have to spend a little to make a little, so you do.
Business owners pay for software and systems and apps they need for their business. They also pay for courses and coaches and costs to attend business-related events. But when it comes to hiring a support person … and here I’m pointedly referring to a virtual support specialist – or as we are, online marketing support specialists; business owners seem to have a difficult time spending the money and justifying the cost – which is probably due to their not understanding the value of a support specialist, and what it takes to be a good one.