Thanksgiving is almost upon us. For those of us in the US, it’s the national signal to proceed with holiday festivities! Holiday shopping is already well underway with all the early Black Friday sales. Christmas trees are popping up across my Facebook feed as so many of my friends can’t wait to get started. Holiday party invites are coming in fast and furious, and planning is well underway for the BizEase team’s very own virtual Christmas party, which spans the continent. I love both Thanksgiving and Christmas; the spirit of the holidays, the joy of the season, the magic in the air … but boy oh boy can it be overwhelming.
Summer is a time of sun, fun, vacation, and hopefully includes some time to relax. Right now, we’re smack dab in the middle of the busiest vacation time of the year. However, many business professionals find themselves strapped to their desks, fearful of losing income or even traction with their blogs or sites. Like most things in business there is, in fact, a workaround. It’s called recycling. And no, I don’t mean bottles and cans. I am, again, referring to recycling your content by combining bits and pieces you’ve collected in your swipe file to create an article, taking an existing article and putting a fresh spin on it to create an entirely new one – things like that. Here are some ideas and tactics for repurposing content and freeing up a little time for you to enjoy during the final months of summer and as we head in to the equally busy back-to-school time of year.
Or do you keep them in the dark about your business goals and the direction of your business?
If your Marketing Specialist or marketing support team aren’t privy to what you want to do with your business, and where you want to take it, they are going to be less than effective in the services they provide. That is … unless all you want is someone who will “do this, do that, and then go on to the next task” whenever you bark out orders. If that’s all you want, then there is absolutely no reason to allow them into the inner sanctum of your business, or keep them in the know about your business goals and dreams.
Just like your physical health, your business health is important. But having a healthy business requires a lot of work on your part, and also involves making some tough decisions from time to time.
Be the CEO of your business. When things get tough, sometimes you just have to put on your big girl (or big boy) panties and deal with it.
If you ask small business owners (especially women) what they love most about being in business for themselves, the majority of them will tell you it’s being able to work at home, having flexible hours, and being able to spend more time with their family. In fact, these are some of the biggest reasons people leave the corporate world to join the ranks of small business owners.
They’ll tell you they love being able to schedule their work around the needs of their family, being there when the kids get home from school, and not having to stress about having to take time away from the j.o.b. when someone gets sick or they are needed at home. What they don’t tell you, however, is how hard it can be to balance work and home life now that the two are so entwined.
I’ve been providing a wide range of support services to the coaching industry for the past ten plus years. Over these years, I’ve grown quite familiar with how to support these hard-working coaches. And, along the way, I’ve managed to sell myself on the benefits of working with coaches to the point where I completely understand the benefit and value of working with a coach (or coaches) to improve my own business!
You’re swamped with work, so you let your blog go a couple of weeks or even months without publishing anything new. You have no time to Tweet or post any updates on your Facebook page. No time for networking. No updates on LinkedIn …
Then the phone stops ringing.
Then your sales and prospect funnels dry up, and you discover you have nothing lined up for the next several weeks … maybe even longer.
Client Care. Two little, but very important, words in business. Unfortunately, GOOD client care (also known as customer service) seems to be fading quickly and becoming a thing of the past. At least it seems that way with many of the small businesses I encounter nowadays.
Might it be that business owners have forgotten the one key reason they actually have a business? Their clients! No matter how you look at it, without clients, we have no business. Plain and simple.
Operating a business requires a lot of energy. Not only do you actually spend the majority of your time working IN your business, but there’s even more you have to worry about when it comes to working ON your business. You have to market consistently to acquire new clients. You have invoices to keep track of and bills to pay. You’ve got proposals to write, email to check, follow-up to do, a website to maintain … the list goes on and on. It can all become a lot to deal with on a daily basis.
We all want our content marketing efforts to be successful. But, in order to be successful, we need to know what our audience wants and needs.
One way to find out what your audience wants is to ask them. Yep … just come right out and ask them. Last week’s blog post and newsletter tip talked about the less intrusive way of reviewing your blog posts from the past year to see which posts are being liked and shared and commented on. This is still a great way to see who’s liking what and when. However …