No matter what email marketing system you are using, it is essential that you provide those on your list with an option to opt out of your emails. Unlike email services like 1ShoppingCart.com, Constant Contact and aWeber that automatically insert predefined opt-out links at the bottom of your email, Infusionsoft gives you the flexibility of customization. If you’re doing your e-mail marketing through Infusionsoft, and you have not customized your opt-out link, you could be losing subscribers unnecessarily. There are two very important reasons to create your own opt-out link. The first one is because someone may simply want to want to update their e-mail address or contact information, but remain on your list. The second is that someone may want to opt-out of your weekly promotion e-mail, but continue to receive your monthly newsletter or other email offerings. Infusionsoft’s default opt-out link allows for one thing: unsubscribe from all e-mail marketing! Ouch!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!