by Adele Sommers
What do business novels, “personas,” case studies, and success anecdotes have in common? They’re all examples of storytelling techniques that you and your team can use to deliciously flavor your project results.
Projects require focused attention on many considerations to achieve the desired results. Yet, when working on a project, it’s common to become riveted on the project mechanics — scheduling, budgeting, meetings, reporting, development, testing, and so on — all of the “technical stuff.” In some cases, a project may appear to take on a life of its own, where what happens inside of the project overshadows all else.
If we have become too focused on the mechanics, we might not pay enough attention to other vital indicators of success. These include the exceptionally pleasant and effective experiences that we want our clients, customers, users, or learners to have while using the systems, products, services, documents, training, or Web sites that our projects produce.
So how can we avoid losing focus on creating outstanding customer experiences?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!