by Adele Sommers
What do business novels, “personas,” case studies, and success anecdotes have in common? They’re all examples of storytelling techniques that you and your team can use to deliciously flavor your project results.
Projects require focused attention on many considerations to achieve the desired results. Yet, when working on a project, it’s common to become riveted on the project mechanics — scheduling, budgeting, meetings, reporting, development, testing, and so on — all of the “technical stuff.” In some cases, a project may appear to take on a life of its own, where what happens inside of the project overshadows all else.
If we have become too focused on the mechanics, we might not pay enough attention to other vital indicators of success. These include the exceptionally pleasant and effective experiences that we want our clients, customers, users, or learners to have while using the systems, products, services, documents, training, or Web sites that our projects produce.
So how can we avoid losing focus on creating outstanding customer experiences?