by Doug Stevenson
As a leader, the ability to focus your message in such a way that people know exactly what you want them to do is critical. My Phrase That Pays technique will help you be a better leader. It is an aspect of advanced presentation skills.
A Phrase That Pays is a short phrase that summarizes your message. It is a call to action that tells your listener or audience member what you expect them to do. It’s like giving someone their marching orders. When they leave your meeting or presentation, they can focus on the action you want them to take. As a result, productivity is increased because people aren’t going off in various directions with different interpretations of what you want them to do.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!