Marketing strategies and plans come in many different shapes and sizes. There is the traditional print marketing we all relied on as our marketing mainstay in days gone by; and often still included in many marketing plans in one way or another. Then there is online marketing. And more specifically, social media marketing; a very successful strategy widely used by most online businesses today.
You peer at your marketing plan, wracking your brain for some new and innovative ideas. What are some effective tactics you can employ to promote your business and gain some publicity? Maybe something you’ve never done, or simply haven’t done in a long time.
If you’re looking to build your offline marketing and crave some fresh ideas, there are unique strategies that can work for you. Like any marketing strategy, online or off, it’s important to identify goals, plan your approach, and measure results. Here are three uncommon, but potentially effective, offline marketing strategies. [Read more…]