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Advertiser or Expert?

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by Jane Atkinson

jane_pier_squareI’ve been preaching the “expert first” idea for a long time, so excuse me if I’m repeating myself.

If a client’s first impression of you was:

a) reading your article in an industry mag
b) seeing a print ad for your business which do you think would have more impact?

I vote for “a”.

If a client’s first impression of you was:

a) seeing you speak at the convention or
b) meeting you at your trade show booth….

which do you think would have more impact?

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If Content is King, Are you Royalty?

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by Jane Atkinson

Jane Atkinson, Speaker, Coach, ConsultantLast week I tweeted this idea and it sparked a mild debate about which was more important – content or presentation style.

So let me preface this post by saying you MUST be good on stage.
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Are you asking for the business?

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by Jane Atkinson

jane_pier_squareWhether it be from the platform, or in follow up with clients, most of us are lousy at asking for the business.

And, if you were to do a quick calculation, you’d see the cost.

Just imagine if every audience could provide spin off to 3 more engagements …

And if each of those audiences held 3 more engagements … and so on.

And you didn’t ask for the business from the first audience … yikes, that’s alot of business lost!

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What Can We Learn from Miley Cyrus?

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By Jane Atkinson  (originally written on May 6, 2009)

Jane Atkinson, Business Coach, Consultant

Today is my 45th birthday.

I figure 45 is about the half way mark.  If all goes well, with modern technology, I may live until 90.  Now for my clients who have survived cancer, climbing accidents and hippo attacks (yes, it’s true) I know that life is precious and that I can’t take anything for granted.

And, as the eloquent line from 17-year old Miley Cyrus’s new song “The Climb” tells us, it’s not about reaching the top of the mountains, it’s about the climb.

It’s about the journey of life.

So being at the ½ way mark, I have to check in and ask myself, “am I living my life by design or by accident?” “Am I enjoying the journey?”

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What’s Your “Book More Business” Strategy

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By Jane Atkinson

Jane Atkinson, Business Coach, ConsultantI’ve been hearing some good news stories lately so I know that there is business out there!  This tip is designed to help you get out and get your share of the pie!

Here are some ideas to consider when planning your 12 month sales and marketing initiatives (because I know you HAVE a plan, right?)

1.  What expertise do you have that can help people through a difficult time?

Not all companies are in trouble right now, but the fall-out of this economy is wide reaching.  So how can you help?  How can you ease the pain? Bring those ideas forward in your marketing and that will help position you for success.

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