The Internet and phone scam trolls are already out hitting everyone hot and heavy this year. In light of that, this post is more of a PSA (Public Service Announcement) than anything else.
On July 1st, there will be a new Canadian law coming into effect that could impact anyone doing business with Canadian clients. The rumor is that these new laws are quite strict, are meant to cut down on unwanted text or emails and will enforce an “opt-in” standard as opposed to the US’s “opt-out” method.
Some of the Differences: The new CASL law defines two types of consent: implied and express. Implied consent is a looser interpretation, whereas express consent requires action from both sender and recipient. Under CASL, consent is required before sending a CEM (commercial electronic message) and it applies to everyone including businesses, organizations, non-profits and even private parties. Basically the new laws apply to anyone who sends electronic messages for commercial or business purposes.
“CASL defines a CEM as a message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc.” The Canadian Chamber of Commerce
If this all sounds huge and scary, don’t panic. There’s a 36 month transition period after the new law goes into effect July 1. 2014 for list owners to get educated and ensure their list stays in compliance under the law. I would highly recommend reading this CASL Survival Guide that is supplied by Elite Mail or better yet this information from FightSpam Canada.
A couple of weeks ago, my tip, 37 Minutes and Counting, was a quick look at how not to get sucked into endless email management. I’m not trying to burden you with “one more task,” but this week’s tip is along the same lines and something to keep in mind.
When it comes to email, Spam filters are your friend. They are put into place to filter out the spam and prevent junk from cluttering up our main message feeds. But sometimes our friend the-spam-filter pulls in some important things, mistaking them for spam. Things we really need to see and read.
Once a week, take a quick journey into your spam/junk folder, give it a quick scan, (looking for important info that mistakenly got swooped up with the bad) and then delete or move to the inbox if appropriate.
The “Other” Message Box (Facebook)
Did you know that on Facebook, right by your regular message button, is yet another message box entitled “Other?” Typically anyone that is not on your friend’s list will fall into the “Other” message box. Most messages will be junk or spam, but occasionally there are some you might actually want to see regarding events or connections that land in this box as well. Like your spam folder in your email inbox, take the time to periodically review this “other” inbox and make sure you are not missing an important update.