I’ve often shared how participating in Visibility challenges hosted by Denise Wakeman has helped tremendously in my quest to become more visible online. Each challenge has encouraged me to continue looking at more and more ways to gain more visibility for my blog, social media, website, and overall content. One consistent quest has been to find more effective ways to grow my newsletter list, which most of you know, can be tricky at times.
I’ve seen several people on Facebook asking why they aren’t able to share a post or image on someone else’s profile. Others have asked me, and someone specifically asked me about it this morning. So, I thought it would be a good topic for today’s tip.
I’m just a tiny bit jazzed. Social sharing is a wonderful way to get your content out in front of your target audience. Which is why I am a big proponent of having social sharing buttons on your website.
Personally, my social sharing plugin of choice is Social Warfare. I really love the Social Warfare sharing buttons I have on my WordPress blog – for a variety of reasons. However, Dustin Stout, one of the co-founders of Warfare plugins, made me giggle with glee at a possibility I hadn’t thought of.
Not getting much engagement on social media? Perhaps it’s because you are not following the 80/20 Rule of Social Sharing.
This “rule” was created to be used as a barometer of sorts to help entrepreneurs and business owners create a recipe for successful sharing on social media. The 80/20 refers to how the information being shared on a business’ social network channel should be broken down. The 20 is for the 20% of the time business owners should share company-specific promotional-type updates with their followers, fans or connections. The 80 refers to the other 80% of the time when they should be sharing content from other sources, yet content that is still relevant to their industry or business. In simpler terms; 80% of posts should be value added, with the remaining 20% being business or promotion related.