Getting the best results with social media takes time and effort. It also takes a lot of trial and error, as sometimes things work well with certain audiences, yet not so great with others. And sometimes, even with your best efforts, you don’t see the results you had hoped for. It can seem like a lot of work, but is it worth it? You bet it is. In fact, Facebook founder Mark Zuckerberg announced recently that Facebook currently has one billion active monthly users. Now, your social media reach obviously won’t see anything near these numbers (don’t we wish!). But this should be a wake-up call about just how many people there are out there that you COULD reach. If you aren’t actively engaging on Facebook, you should be, and pronto!
Now just having a presence on Facebook is not all it takes. You need to work it, and work it the right way. Here are our recommendations: [Read more…]