I’ve often shared how participating in Visibility challenges hosted by Denise Wakeman has helped tremendously in my quest to become more visible online. Each challenge has encouraged me to continue looking at more and more ways to gain more visibility for my blog, social media, website, and overall content. One consistent quest has been to find more effective ways to grow my newsletter list, which most of you know, can be tricky at times.
Whoa Nelly … this is pretty exciting. At least it is for those of us who use online scheduling platforms to schedule our social media.
Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.
Many of you already know Twitter has doubled its character limit, increasing it from 140 to 280, so this might not be “new” news to some of you. For those of you who didn’t know about the increase in characters, you do now!
Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Instagram for Business (what’s new)
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
I became friends on Social Media with a gentleman I met briefly at a conference last year. We’ve been Facebook friends for about 6 or 7 months. However, I don’t know him any better now than I did when we first met. I don’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
It might seem like such a little thing, but a quick thank you when someone retweets your content or mentions you or your content on Twitter, can go a long way toward building relationships.