If you’re one of the many business owners who woke up one morning to a wonky and out of wack cover image on your Facebook group page, I feel your pain. Apparently, Mark Zuckerberg and his Facebook minions changed the dimensions of the cover image for Facebook groups during the night while most of us were sleeping. Imagine that! (I’m still waiting for the business page profile image to make the change from a square image to a round one. I guess they’re just trying to keep us on our toes, because it hasn’t happened yet!)
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
Let’s talk about social media strategies. You do have one, right?
I was chatting with one of my team members over the weekend about an experience she had while she was getting her hair done.
Sometimes coming up with topics for my Monday Marketing BizTips can be challenging. And not in a positive way! I’m so thankful for my friend Andrea Hunt Raco for always being there to throw out a few topics for me to ponder and chew on. She came to my rescue again this morning with some suggestions about Facebook Groups and some things both group owners AND members can do to make the experience more pleasurable, and beneficial to all.
I wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.
But not this time baby … I’m in!
When was the last time you joined an online visibility challenge? Or have you ever?
You might be wondering how on earth joining a challenge can be part of your marketing strategy.
LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.