Social Media has always been about sharing your brand, creating buzz, and working to build relationships with future prospects. Social Media gurus have always preached to us to tweet , update, comment, and share consistently, so it’s no secret that social media is a key ingredient in today’s marketing plan.
But is there ever a time when we should step away from our social media efforts for a few hours, even a few days? The answer is yes. During national (or international) tragedies one poorly timed tweet or Facebook update can make your business seem insensitive and clueless. [Read more…]