Spring cleaning is a time to scrub up, tidy up and freshen up all that has become old and stale during the long winter months. Did you know your online presence could use some “spring cleaning” as well?
Tidy Up your Site: Make sure all WordPress updates are completed (including plugins and themes), and delete any plugins that are not active.
Change All Passwords: In light of the newest Internet bug called Heartbleed (a virus that allow someone to steal the information protected under normal conditions), it’s more important than ever to change all passwords. NOTE: When choosing a password, please avoid using easy ones such as “123456” or “password.” Those are ridiculously easy for hackers to break and could put your valuable info at risk. Don’t forget the passwords for your web host, all social media and even your email.
Google Yourself: Search your name and business in Google to see what pops up. Is there old information connected that needs to be updated? Are there negative comments, complaints or bad reviews that need to be addressed? To stay on top of your brand and business name, setup Google alerts to monitor all things that are being said about you or your business.
It’s a Match: Make sure your spring “look” is cohesive. For branding purposes, it’s recommended that businesses use the same profile picture and information across all accounts.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!