Send to KindleMost marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately sign up for their services and buy their products.
Sounds easy, but it isn’t always.
Send to KindleSend to KindleIs your WordPress website set up for SEO? Or does the mere thought of the term “SEO” or “search engine optimization” make your head spin or want to pop? I’m not talking about the type of SEO companies promote promising to get you on the first page of Google. I’m talking simple, but effective SEO that will improve your results in Google based on keywords, your company name … that sort of thing. Depending on your industry, the first page of Google simply might not be a realistic goal. At least not to get there and stay there. Improved results on Google, however, IS a realistic goal; and it’s not that difficult to achieve.
Send to KindleSend to KindleSearch engine optimization (SEO) used to be something I thought only the geeks could do … it was certainly never anything I could do myself, or even understand if I wanted to be perfectly honest. Until now! The Yoast SEO plugin for WordPress (formerly known as WP SEO) is free, and makes optimizing your blog posts and pages super easy.
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“Recycle, repurpose and reuse” typically applies to lifestyle choices and being kinder to our earth, but did you know this could also apply to your content? Savvy marketers know how to “recycle” and re-create their existing information to make it fresh and new again in the eyes of their readers and potential customers. Though a smart content creation idea, recycling content is a delicate dance. Before you spend time refreshing and rewriting your existing content, there are some “duplicate content” facts you should know about. [Read more…]
Send to KindleSend to KindleWe know blogging takes time and commitment. It takes time to come up with quality content and fresh ideas, and it takes commitment to post on a regular basis. And sometimes, it may even seem like one of those business chores you might be able to cut back on just a little and it wouldn’t make much difference. Why not post every other week instead of weekly; or perhaps shorten your posts a bit? No one would notice. Would they?
As a matter of fact, your readers would notice. Cutting back on your blogging even a little can have a negative effect on your results. For one, your loyal fans will get out of the habit of looking for your new articles. They have become familiar with your regular schedule, and when you start posting on a less than consistent schedule,they will be less and less aware of what you are doing, and your blog will soon drop off their radar. Also, it can definitely affect your SEO efforts. When you consistently post on your blog, the search engines will regularly crawl your site; and when you don’t, the search engines will stop crawling, which will affect your stats. Let’s break this down a little more.
Is your blogging producing results? Here’s how to tell: [Read more…]
Send to KindleSend to KindleVery little content is created these days without regard to keywords. In a nutshell, using keywords is a little like detective work. We look at our sales pages, blog posts, or ezine articles and hone in on the words the buying public may use when searching online to locate our business, our website, and our products.
So is using good keywords to drive traffic just more social “woo-woo?” NOPE. Keywords are in fact a very critical part of your marketing, blogging, and social media efforts; and without keywords you have marginal SEO. Not using keywords would be very much like trying to run your car with no gas.
Good research is critical to finding quality keywords, so take the time to do it right. We advise creating and following a process (don’t just “wing it!”) Use online tools such as Google AdWords, KeywordSpy, SpyFu, and Google Trends to help you make good decisions.
Send to KindleSend to KindleSearch Engine Optimization (SEO) – Yes, when some people see these words they get excited and think “Wow, I can’t wait to do more of that. Let’s go.” But most will immediately think—BORING! In fact, many would rather do almost anything other than deal with this whole issue. However, it is a necessity of business and something you absolutely need to do. More importantly it’s something you need to be doing on a regular basis. But it doesn’t have to be the drudgery you think it is. In fact, there are others ways to get amazing SEO results besides using keywords and phrases. And that’s what we will discuss here; ways to get more action on your website, blogs, videos and more through SEO mastery and effective link and relationship building.
Here are our tips for success with link building and SEO: [Read more…]
Send to KindleSend to KindleWordPress is by far the most popular self-hosted blogging platform around, with over ten million different users employing the platform as their blog and website host of choice. WordPress offers a huge range of features, including customization options, and controls. It’s no wonder the platform has achieved such immense popularity among bloggers, web developers, and serious online professionals.
Marketers are especially fond of WordPress for a wide range of reasons. WordPress is easily customizable, giving marketers the power to create text-heavy sales pages, multimedia website intros, and call-to-action service pages on a single platform. Alongside the customization is another powerful marketing aspect of WordPress: its incredible SEO benefits. Search engines love WordPress sites.
As blogging platforms go, WordPress is the reigning champion of SEO. From extended page URLs to pingback links and header tags, these four SEO strategies can help you turn your WordPress site into a powerful SEO resource.
Send to KindleSend to Kindleby Terry Green
The 1980s are remembered for developments in business and technology, particularly computing. Remember your first big, clunky computer? The 1990s are remembered for advances in technology, particularly the growth of the internet and online business. Wow, how things have grown! If the 2000s are to be remembered for anything (although it is still too early to tell) it will be for developments in communication and online communities – particularly the incredible power of social media.
Social media gives major brands and companies some serious power and clout, but it is rarely used as it should be. Commitments to quality are often let down and overlooked; and opportunities for branding, direct sales, or indirect marketing are often passed over without thought. These missed opportunities cost businesses, so preventing them from slipping away is essential for operating a smooth business.
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Send to KindleSend to Kindleby Terry Green
The battle to stay on top of search engine result pages requires a website owner to constantly improve page content. Although Bing and Yahoo use HTML tag structures, Google optimization is trickier. The search engine giant separates the affiliate pages and ad sites from domains that provide distinctive, relevant content. Because of Google’s stricter guidelines and requirements, website owners need to optimize pages to improve Google index rank.
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