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Smart Marketing: 5 Affordable Ways to Get the Word Out

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Creating a marketing plan is one of the best investments of time you can invest in your growing business. But for many flourishing businesses, cash flow issues brought on by “growing pains” can often dampen the best laid plans for big and bold marketing ideas.

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Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

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Facebook Cover Update and Strategy for the New Year!

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Now that we’ve started a brand new year, it’s time to spiff things up a little … like our Facebook page cover images. Chances are you haven’t updated it in a while. For many of you, it might be more like a good long while. There’s nothing like starting the new year off with a new look, so here are some tips and tricks to updating your image and making the most of it.

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Are You Ready For a Little “Woo Hoo” Wednesday Love?

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I used to really enjoy participating in Facebook Friday events. The ones where everyone posts a link to their Facebook page so we can get to know more about them. However, it soon turned into a tit-for-tat “if you like my page, I’ll like yours,” or “I just liked your page, now go like mine” fan-fest that took away a lot of value for many of the “likes” your page would get. In fact, it often caused more harm than good.

While you might get several new “likes” on your page each time you participate, if they are unqualified likes by business owners who simply want to get likes for their own pages, never again to return to yours – it has a negative impact on your Facebook page’s engagement rate.

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Are You Cashing in on the Benefits of Sponsoring Live Events?

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Next week I’ll be traveling to Phoenix for a conference (The Unstoppable Confidence Networking Conference to be precise!). Not simply to attend the conference, but as an event sponsor.

As I make my travel arrangements, I’m getting more and more excited about attending this event. I mean, at the very least, the conference name alone should tell me I’m going to come away from the event with at least one or two great contacts! Not to mention heaps of information and loads of insights that go along with attending live events.

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Is your media kit awesome or just blah?

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Or … better yet, do you have one?

I truly believe, in the back of most speaker’s minds, they know they need a media kit … also known as a press kit. Yet many of them don’t have one. The question is, why not? Oftentimes it’s because they don’t know what a media kit typically includes, or they don’t have the skills to put one together themselves and can’t afford a fancy PR agency to help them; and sometimes it’s just because they haven’t gotten around to it yet or they have an old one that is in dire need of an update. It really doesn’t have to be that difficult.

media kit

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The Dreaded Elevator Speech …

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Some of us can describe our client’s businesses to a “T,” yet stumble over our words when asked to succinctly describe ours. As business owners, we spend so much time helping to nurture our client’s business, we sometimes neglect our own. With the popularity of meet-ups, conventions, boot camps and local networking events, it’s more important than ever to be able to quickly and effectively describe our businesses to those who inquire; otherwise known as the “elevator speech.” In just mere seconds, potential clients and prospects form an opinion of your business based on first impressions. Being prepared with a succinct, to-the-point pitch that follows the below outline will aid in turning these new connections into potential customers;

  1. Tell them who you are and what you do (and how that helps your clients).

  2. Describe how they can benefit from working with you or your team.

  3. End with a question or ask for a referral.

Example:

“Hi, I’m Terry Green from BizEase Support Solutions. We offer seamless marketing, technology and administrative support to busy professionals like you, allowing them to do what they do best – get more clients and make more money, while having more time to spend with their family and friends! Does that sound like something your business needs, or do you know of another business that might?”

What’s YOUR elevator speech?

The Power of the Press Release …

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As a business owner it may be hard to know when a press release is appropriate and why you may need one at all. In the age of modern technology the idea writing and submitting an old fashion press release may sound outdated, but press release marketing is here to stay. [Read more…]