A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales. But a consistent and strategic PR plan is much more than sending out a press release occasionally and hoping for the best. A good PR plan requires in-depth planning, creative thinking, and even an eye on trends and industry changes.
Oftentimes one of the the biggest challenges for business professionals can be self-promotion. Many people simply find it difficult to talk about themselves and struggle to tell the world how “good” they really are. If you are one of the many who tend to fall over their tongue when asked to talk about themselves, or simply avoid doing so altogether, think back to the old adage, “If you don’t toot your own horn, someone else will use it as a spittoon.” [Read more…]
Running a business today can be so stressful. And no matter how many years you have been in business, things happen that can really challenge your business success. Fortunately, the longer you have been in business, the more prepared you are to take quick action and resolve any dilemma that comes your way. And with so much information readily available today via social media and the internet, it’s never been easier to face those challenges, fix those problem areas you might not even have known existed, and do more of the right things to run your business more effectively.
To help you get there, here are a few top mistakes and how to avoid them in your business: [Read more…]