By Sarah Robinson
Do you have customers or do you have clients? If you don’t know the difference, it could be hurting your business. Here’s how Merriam-Webster dictionary defines customer:
1 : one that purchases a commodity or service
2 : an individual usually having some specified distinctive trait customer>
And here is the definition for client:
1: dependent 2 a:customer clients> a person who engages the professional advice or services of another clients> b: one that is under the care and protection of another.
I don’t know about you, but I would much rather be viewed as a trusted advisor by those I come in contact than someone who sells “a commodity or service”.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!