by Terry Green
Two very different disciplines are often confused among online marketers: content writing and sales writing. More than likely it’s just a simple misunderstanding, but the two styles are often something that gets mixed up on the page too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. At the same time, boring content writing is often mistakenly put into sales copy, robbing it of its effectiveness.
Distinguishing between the two different types of writing is absolutely essential for online success. There is a time and place for both sales and content writing, and rarely is it at the same time – in the same piece. It is especially erroneous to mix them up in a promotional article. This simple guide explains how to balance sales copy and promotional content, and where to use each of type of content in your article marketing efforts.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!