by Terry Green
Two very different disciplines are often confused among online marketers: content writing and sales writing. More than likely it’s just a simple misunderstanding, but the two styles are often something that gets mixed up on the page too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. At the same time, boring content writing is often mistakenly put into sales copy, robbing it of its effectiveness.
Distinguishing between the two different types of writing is absolutely essential for online success. There is a time and place for both sales and content writing, and rarely is it at the same time – in the same piece. It is especially erroneous to mix them up in a promotional article. This simple guide explains how to balance sales copy and promotional content, and where to use each of type of content in your article marketing efforts.