We recently started adding QR codes containing the attendee’s contact information to the back of attendee nametags for our industry’s annual conference. This gives attendees the ability to add someone else’s contact information to the contacts in their Smartphone by simply scanning the code with a free QR Reader. While this is just one very simple way to take advantage of QR code technology, it was a huge hit with our members.
QR codes are often a much overlooked marketing tool of business, and a free tool at that. Why are QR codes so useful? 65% of consumers have seen and know what a QR code is. And, although QR codes are only effective for people with smart phones, there are 91.4 million people in the United States alone who own one. [Read more…]