One of the things I’m constantly telling my clients is that they should be writing press releases more often. As a general rule, you should write a press release and submit it to the media whenever anything newsworthy happens in your business. For speakers and coaches, this would be anytime you write a new book, host an event, go on a speaking tour, reach a milestone, host a webinar … and so on and so forth.
But I get how difficult it can be to find the time to write a press release. And if you’re hiring someone to write it for you … well, good writing isn’t cheap! When you’re investing in the creation of a press release for your business, you should consider how you can get the most bang for your buck out of that piece of writing.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!