Online marketing can be challenging. Even though we know the stats and what we should be doing, the actual “doing” can be another story. It is often so much easier said than done. For example, most experts agree that a good ratio on social media engagement is 80/20 – eighty percent engagement and twenty percent promotions. We know this. The engagement part can be easy, but what about the promotions part? How can you work in that 20% without feeling cheesy and too salesy? How do you get your message out to your followers without turning people away? That’s what we will discuss here.
How to get the most out of your online and social media marketing: [Read more…]