Why make it a point to write press releases on a regular basis? Mainly, because they work and bring you the special attention you and your business deserve. They provide you with the perfect avenue for announcing a big event, (such as an upcoming teleseminar or speaking engagement); or sharing a great achievement, (such as an award for your book); and other newsworthy events. It’s your opportunity to brag a little, and by all means you should be taking advantage of this. Sometimes we find it hard to toot our own horns; that’s totally understandable. However, in your business, this is something you should be doing. You need to let the media and potential buyers know what you are up to. Think of it this way—if you don’t do it, who will?
Some fail at their press release efforts because they just don’t do them well or they make critical mistakes, which prevent them from getting the exposure they should. Fortunately, with these tips you no longer have to. Let’s touch briefly on the basics for a press release and how to get the best results when sending one out. [Read more…]