I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Friday has turned into a media day for me … a day to post BizEase Blab shows, other Blab Shows where I have been a guest, Podcast Interviews and cool stuff like that. (Well at least I think it’s cool.)
Today’s post is a recent podcast where I was interviewed by Darlene Victoria of The Inspired Entrepreneur’s Guide Podcast. She’s also a fabulous member of our team, so I might be a bit biased 😉
Why just write it when you can speak it?
I’ve got a question for all of you coaches and speakers reading this. Are you podcasting yet? If the answer is no, I’ve also got to ask… why not?
As a virtual assistant who’s been around for quite a few years I always endorse blogging and social media as effective methods of marketing; but the fact of the matter is, there are a lot of folks in the world who prefer to listen than read. And that’s where podcasting comes in.
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.