I’m hooked on blogging. It is still one of the best ways I know of to get your content out there in front of your target market … and keep those who are interested in your “stuff” returning to your website time after time for more. In actuality, the main goal of content marketing, is to drive people back to your website, so it makes sense to me to add blogging to the mix.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.
Plugins are what make WordPress … well, WordPress; and are what I believe sets WordPress apart from so many other platforms. The ability to extend functionality or add features is unlimited. Here is my top 10 list of favorite WordPress Plugins … in no particular order!
I’m just a tiny bit jazzed. Social sharing is a wonderful way to get your content out in front of your target audience. Which is why I am a big proponent of having social sharing buttons on your website.
Personally, my social sharing plugin of choice is Social Warfare. I really love the Social Warfare sharing buttons I have on my WordPress blog – for a variety of reasons. However, Dustin Stout, one of the co-founders of Warfare plugins, made me giggle with glee at a possibility I hadn’t thought of.
I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!
You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.
Are you publishing your stories on Medium? Do you know what Medium is? Do you even care?
If you don’t know what Medium is, it’s one of the 4 additional content marketing platforms I use to share my blog posts so I can get more eyes on my content. I mentioned it, and provided a short description of it, and the other 3 platforms I post to in a previous blog post.
If you do know what it is though, and have been publishing manually to the platform or publishing halfheartedly because (like me) you keep forgetting about it, the Medium plugin for WordPress might be just what you’re looking for.
If you’ve been getting my weekly tips for any length of time, you know how much I love finding new apps and plugins and software that make the things I need to do easier and more efficient. When I find something I really like, I then share them with you!