You’ve probably heard a lot about Pinterest, and wondered if it was something you should incorporate into your marketing mix. It looks like a lot of fun and you can find an awful lot of cool stuff to share with your friends, but can it really be useful for business?
#1: Pinterest is now responsible for 4% of all referral traffic. That’s more than Google+, LinkedIn and You Tube combined!
#2 Pinterest is now in the “Big Three” of social media platforms (#1-Facebook, #2 Twitter, #3 Pinterest).
#3: All Pins are linked to something. Pinterest is an excellent opportunity to link your services and products to compelling images and drive traffic to your website.
#4: Pinterest is an effective and unique way to use Affiliate Marketing .
#5: Pinterest is a great place to share your video tutorials and company profiles.
#6: Pinterest user demographics: 80% are women, 28% of users make 6-figures, and average age of Pinterest users is 24-44.
The key to Pinterest is taking your information and MAKING IT VISUAL. Pinterest is boasting 10 million unique visitors. How many of those visitors could be your ideal client? Want to get on Pinterest? Just go to www.pinterest.com and click on the Join Pinterest button.
Oh, and here’s a bonus tip for you … Pinterest is a selling platform. When you add a “$” and a price in your Pin description, it automatically places a price banner across your Pin image.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!