Pinterest is fun. It’s amazing. It’s like a virtual file cabinet filled with great ideas, tips, resources and products to enjoy. Pinterest is also a notorious time-sucker and can be as addicting as Lays Potato Chips. Using Pinterest as yet another marketing tool for your business is a smart move; but making an effort to maximize your time on this powerhouse site is even smarter.
Social media scheduling tools can be a life (and time!) saver for speakers who want a presence on social media, but simply don’t have the time to consistently post to their accounts. Hootsuite (the one I use for many reasons) is a popular option that works well for scheduling updates on Facebook, Twitter, LinkedIn and Google+ weeks or months in advance. However, there are two lesser-known tools users may want to consider adding to their arsenal in the interest of saving time.
Success on Pinterest starts with a solid strategy backed up with eye-catching and useful Pins, but there are also a handful of tools available to help entrepreneurs “up their game” on this vibrant social media channel. Here are two new ones: [Read more…]
Pinterest has earned the reputation for being a “chick site,” but business professionals shouldn’t let that sway them. Pinterest’s growth has been steady and currently boasts over 12 million users. This social media platform can be exceptionally beneficial when not only utilized in the most common ways, but in new ways.
– Narrow Your Focus: Long time Pinterest users can attest to the fact that it’s harder than ever to build a Pinterest following. But these same users are finding that individual Boards, not their master account, offer up a greater chance of growing a large following. Use this knowledge to drive traffic to the targeted Boards that mean the most to your business (products, services, tips and ideas) and grow your following that way.
– Targeted Efforts: Did you know studies have shown that women use Pinterest as a wish list and guys use it as a shopping cart? These same studies have revealed that customers gained via Pinterest spend more than ones gained via Facebook ($180 vs. $85). Use this knowledge to your advantage and be strategic about how you present your Pins.
– There’s Strength in Numbers: Another great way to get your info in front of new eyeballs is to join collaborative Pin boards or build your own.
Bye-Bye Comment Button: In the past when users hovered over a pin, the Comments button appeared, allowing them to comment or ask questions. Recently Pinterest discarded this button. But contrary to popular belief, it’s not leaving wannabe commenters shut out. To leave comments, click on the pin and enlarge it. You’ll see a comment box appear where you can enter your comment or ask a question.
Rearranging Boards Is Easier: The Rearrange Boards button has been removed, but the option is still there. Boards can be moved and easily rearranged now by simply dragging them around with your cursor.
The Newest Changes: Just within the last month, Pinterest has rolled out yet another batch of changes to enhance the user experience. Here are a few:
Customized categories so it’s even easier to find Pins user love.
User categories now live on their own page and are also a lot more visual.
The more you use a category, the bigger it gets—so favorites are always easy to spot.
Interests buttons, on the upper left side if the user’s screen, will now light up whenever there’s something new here to see.
What do you think about these changes? Has Pinterest been an effective tool for your business?
Have you ever wished there was a one-stop-shop for social media statistics that you could use on a moment’s notice? There is! Grab your chef’s hat and let’s pay a visit to the bakers … the SocialBakers.
Launched in 2008, SocialBakers touts itself as the “The Home of Social Media Statistics” and is a great resource for attractive and user-friendly ways to track performance and improve engagement on social networks like Facebook, Twitter, Google+, LinkedIn and YouTube.
SocialBakers is a paid service, but they also have some very useful free tools like their “Fake Follower” tool. Simply type your (or any) account name into the box and you can instantly see what followers are authentic and which ones are fake.
As for paid services, their Analytics PRO measures statistics for Twitter, You Tube and Facebook, like daily Gro wth of Followers, daily Ratio of your Brand’s Tweets vs. Retweets, Total Number of Mentions, and who your key influencers are. Analytics PRO also allows you to follow and measure competitors using comparisons between individual brands.
Social Bakers has a free 14 day trial if you are so inclined to give Analytics Pro or any of their many other services a try.
So far I’ve shared why you need to incorporate images in your social media efforts (The Power of Vibrant Images – Part 1) and the tips and tools you need to create great shareable images (Part 2). Now let’s talk about tools and options to get your images disbursed to social media in a timely fashion.
Pingraphy: Pingraphy is an on-line option that allows scheduling of Pins on Pinterest over the course of days/weeks to help users abide by the unwritten rule of “dribble-don’t dump” when it comes to sharing their images. Pingraphy also has an option that can track Repins, Likes, Clicks and Reach for every Pin as well. This site is not free, but still pretty affordable.
Hootsuite provides you with the option (as you are scheduling your Tweets, LinkedIn posts, and Facebook updates) to attach an image. Look for the paper clip icon next to the scheduling option and attach your images to your outgoing social media updates.
Facebook Schedule Feature: When it comes to adding images to Facebook, Hootsuite will work, but your images will be larger and more prominent if you schedule them organically right within Facebook. Look for the clock image in the lower left corner of your update area to be able to schedule date and time for your vibrant images along with your updates.
Images seem to be all the rage on social media platforms these days. With Pinterest on the scene, we are seeing much more vibrant and bold pictures in our on-line viewing and reading. If you are not adding images to your Facebook updates, blog posts, and now even your Tweets, your shareable information could be getting lost in the shuffle. I’m still a little late getting out of the gate with incorporating images into my content myself, so this is more of a “do as I say, not as I do” sort of post 😉
Reasons using images enhances your social media
It Helps Break up text on a blog post. Facing a page of black-and-white text is daunting. Images can give the eye a place to rest, breaking up the flow of an otherwise monotonous page.
Lead into the text. Since your eyes will tend to land on them first, the images provide a starting point for the rest of the blog post. Good images are like flashing arrows that say, “START HERE.”
They are eye-catching and pull the reader IN: In the super-busy-noisy world of social media plain text updates can get lost in the shuffle on sites like Facebook. Images catch the reader’s eye and raise the chance of engagement by as much as 44% (Source: ROI Research) Photos and images on Facebook generate 53% more Likes than the average post. (Source: HubSpot)
Support the post content. A diagram, graphic, or other image can further illustrate your post’s content. An infographic, flow chart, or a sales funnel help to give you another way to explain the concepts you’re presenting.
The Top Social Media Changes so far in 2013 (And why they are important)!
The Google+ ‘Local’ Tab: Google took new steps in eliminating the old Google Place pages to transition into the new Google+ Local. The new ‘Local’ tab, now located on the left-hand sidebar of Google+, allows users to search for specific places or browse through various categories of listings such as restaurants, museums, clothing stores, etc. [Read more…]