by Patricia Fripp, CSP, CPAE
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.
“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association
“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”
—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader
To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!