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Want to Be Able to Have More Than One Link in Instagram?

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Well you can … as many as you want, easily, and FREE! When I heard there was a way to include more than one clickable link in your Instagram profile, I had to hear more. So I checked it out.

linktree [Read more…]

The 2 Sides of Branding, and Why You Need Both!

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Savvy business owners and entrepreneurs are intentional about the brand they create and how they maintain their brand – or at least they should be.

branding [Read more…]

Building Trust and Value through Permission Marketing

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We all know marketing done right is amazing. Done wrong, not so much. That’s why it’s so important to build your business on trust and the value you offer.

permission marketing [Read more…]

6 Simple Dos and Don’ts For an Irresistible Website

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Your website may have some issues if people aren’t visiting your website or aren’t staying long when they do. The problem could be your website isn’t giving visitors what they want. Or, the information they’re searching for is difficult to find. Visitors should be able to quickly navigate around your website.  

website [Read more…]

You know you need a Press Release. Here’s how to write one.

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Earlier this year I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This post we’ll delve into one of the key components of your PR strategy, the mighty Press Release!

You know you need a Press Release. Here's how to write one. [Read more…]

My 5 Most Successful Marketing Tactics of the Year!

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Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or digital marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.

My 5 Most Successful Marketing Tactics of the Year! [Read more…]

Are You Taking Advantage of The Power of Testimonials?

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Having a strategic marketing plan in place is essential if you want to get your message out in front of your target market and ideal client.

testimonials [Read more…]

How to Increase Brand Recognition With 15 Tips!

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Whether you’re doing it intentionally or not, right now, at this very moment, you’re branding yourself.

branding [Read more…]

20 Simple Marketing Updates You Can Implement Right Now

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Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.

marketing [Read more…]

3 Online Marketing Trends You Need to Embrace in 2019

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It’s amazing to think back to my early days as a business owner when a fax machine was a required piece of office equipment. Can we even clearly remember a time before smart phones and Internet? Barely!

online marketing [Read more…]