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Recycle Your Content to Get More Out of Your Articles!

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We’re almost two weeks out of one of the biggest holiday seasons in the US and Canada. For some of us, business slows down considerably, so we have plenty of time to take care of those behind the scene things we do for our businesses, take time off to spend with loved ones, you name it. However, many business professionals find themselves strapped to their desks during these lulls in business, fearful of losing income or even traction with their blogs or sites.

recycling and repurposing your content [Read more…]

And the Best Time to Stop Marketing is…?

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So you’re booked solid. Past capacity. Unable to take on any new clients. Fantastic!

But, what do you mean you’re no longer marketing your services?

And the Best Time to Stop Marketing is...? [Read more…]

When Was Your Last End Of The Year Marketing Review?

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Three step year-end marketing review

At the beginning of the year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2019 their best year ever.

marketing review [Read more…]

6 Marketing Resolutions to Consider for the New Year

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Marketing, marketing, marketing. I know my posts have been all about marketing, marketing goals now and for the new year, but that’s what it’s all about if you want to be visible to your ideal clients.

marketing goals [Read more…]

Want to Be Able to Have More Than One Link in Instagram?

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Well you can … as many as you want, easily, and FREE! When I heard there was a way to include more than one clickable link in your Instagram profile, I had to hear more. So I checked it out.

linktree [Read more…]

The 2 Sides of Branding, and Why You Need Both!

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Savvy business owners and entrepreneurs are intentional about the brand they create and how they maintain their brand – or at least they should be.

branding [Read more…]

Building Trust and Value through Permission Marketing

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We all know marketing done right is amazing. Done wrong, not so much. That’s why it’s so important to build your business on trust and the value you offer.

permission marketing [Read more…]

6 Simple Dos and Don’ts For an Irresistible Website

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Your website may have some issues if people aren’t visiting your website or aren’t staying long when they do. The problem could be your website isn’t giving visitors what they want. Or, the information they’re searching for is difficult to find. Visitors should be able to quickly navigate around your website.  

website [Read more…]

You know you need a Press Release. Here’s how to write one.

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Earlier this year I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This post we’ll delve into one of the key components of your PR strategy, the mighty Press Release!

You know you need a Press Release. Here's how to write one. [Read more…]

My 5 Most Successful Marketing Tactics of the Year!

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Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or digital marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.

My 5 Most Successful Marketing Tactics of the Year! [Read more…]