Sometimes we get so caught up in marketing strategies geared toward attracting new clients and getting out in front of a new audience that we forget about those who already know, like and trust us … and love what we do and how we do it!
Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …
Three step year-end marketing review
At the beginning of this year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2018 their best year ever.
Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
I have a friend whose hard-working, doesn’t-participate-in-social-media-at-all, husband is always on top of the latest celebrity gossip. This man spends most of his day outside performing a physically demanding job. They don’t have cable TV. He doesn’t use email, let alone Twitter, so how is it he always knows the latest celebrity gossip, what state the Kardashians are in, and what movies are shoe-ins for the Oscars, at any given minute?
There have been a lot of posts lately in my Facebook newsfeed and some of the groups I belong to, from people asking about the best scheduling tools (appointment and social media) and other online marketing tools. In light of that, today’s tip is a roundup of my three favorites. If I could only keep three of the many online marketing tools I use, these would be the three I keep. Even over Skype!