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20 Simple Marketing Updates You Can Implement Right Now

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Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.

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3 Online Marketing Trends You Need to Embrace in 2019

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It’s amazing to think back to my early days as a business owner when a fax machine was a required piece of office equipment. Can we even clearly remember a time before smart phones and Internet? Barely!

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Sometimes You’ve Got to Spend a Little to Make a Little!

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If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.

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BizEase “Best of” Blog Posts for 2018!

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6 Marketing Resolutions to Consider for the New Year

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As I sat at my desk earlier this week working on my marketing plan for the new year, I started jotting down ideas for today’s post— what sort of things should you resolve to do more of for your business in 2019?

marketing goals [Read more…]

How Do You Know What Your Ideal Client Wants? If You Don’t Ask?

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Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …

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How to Run a Business AND Enjoy the Holidays!

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Yes it’s possible!

holiday marketing [Read more…]

How To Take Advantage Of The Marketing Silence!

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Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.

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What’s More Important To The Health Of Your Business – Quality Or Cost?

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Are you investing in the health of your business by choosing quality over cost when it comes to marketing services?

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How Not to Be a Desperate Marketer!

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I’m seeing a lot of desperation in social media and email marketing tactics lately. I’m also seeing others commenting about how it turns them off. It turns me off too.

marketing [Read more…]

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