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The Secret Behind Successful Branding

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The Secret Behind Successful Branding (and No, It’s Not About a Logo)

by Michele PW

Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two — branding and positioning.

And since they’re misunderstood, they aren’t used correctly, leading to all sorts of problems.

Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business.

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How Branding Can Lead to a Business’s Success…or Failure

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by Michele PW

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For better or worse, every business out there has a brand.

I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.

As I said before, brands are more than a logo. Your brand is the core identity of your business.

And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.

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The #1 Thing You MUST Do If You Attend Events

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by Michele PW

michelepwIf you’re going to spend the money to go to events, this is the Number One thing you MUST do or you’re just throwing money out the window. Actually it’s three things. Ready?

Follow up

Follow up

Follow up

Okay, you’re right, it’s only one thing. But it’s so important I wanted to repeat it.

Look, if you’re one of these people who go to events, gets a stack of business cards, comes home and piles it on your desk with all the other business cards you’ve accumulated over the years, you are leaving a TON of money on the table. (Or in this case, on your desk.)

I can’t tell you how many clients I’ve gotten from events who told me the biggest reason they hired me over some other copywriter or marketing strategist was simply because I followed up with them. And some other copywriter or marketing strategist they had met at an event and had a good connection with, never got considered because they didn’t follow up. [Read more…]