michele PW Archives | BizEase Support Solutions

The Secret Behind Successful Branding

September 6, 2011 By Terry Green

The Secret Behind Successful Branding (and No, It’s Not About a Logo)

by Michele PW

Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two — branding and positioning.

And since they’re misunderstood, they aren’t used correctly, leading to all sorts of problems.

Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business.

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Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!

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How Branding Can Lead to a Business’s Success…or Failure

October 19, 2010 By Terry Green

by Michele PW

For better or worse, every business out there has a brand.

I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.

As I said before, brands are more than a logo. Your brand is the core identity of your business.

And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.

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Terry Green

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The #1 Thing You MUST Do If You Attend Events

June 15, 2010 By Terry Green

by Michele PW

michelepw If you’re going to spend the money to go to events, this is the Number One thing you MUST do or you’re just throwing money out the window. Actually it’s three things. Ready?

Follow up

Okay, you’re right, it’s only one thing. But it’s so important I wanted to repeat it.

Look, if you’re one of these people who go to events, gets a stack of business cards, comes home and piles it on your desk with all the other business cards you’ve accumulated over the years, you are leaving a TON of money on the table. (Or in this case, on your desk.)

I can’t tell you how many clients I’ve gotten from events who told me the biggest reason they hired me over some other copywriter or marketing strategist was simply because I followed up with them. And some other copywriter or marketing strategist they had met at an event and had a good connection with, never got considered because they didn’t follow up. [Read more…]

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Terry Green

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