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How to Win Back Lost Business

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I was chatting casually with one of my team members recently and she gave me a great idea for the blog post you’re about to read today.

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Are Your Tweets Being Seen, or Do They Just Blend In?

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What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?

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Do You Know How To Be Heard Above All The Digital Noise?

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There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to  keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.

content marketing

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How Do You Know What Your Ideal Client Wants? If You Don’t Ask?

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Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …

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Do You Have Conversations With Your Social Media Followers?

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Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.  

social media engagement

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Offer fresh content to your audience in a variety of ways

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Most people like variety. I know I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.

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How To Give Prospects The Info They Need Before The Call

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Today is a case of me not putting my money where my mouth is. I’m smart enough to know that just because I don’t do something, it doesn’t mean it isn’t a really good thing to do. So this is more of a “don’t do as I do, but do as I say” marketing tip.

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It’s Called Permission-Based Marketing For A Reason!

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How In The Heck Did I Get On This List? – Take 2!

If this post seems familiar to you, it’s because it’s one I wrote a year or so ago. However, it’s still very relevant to email marketing today, and unfortunately, is still a huge issue for many of us. Such a huge issue, I decided a repeat (with some tweaks here and there) was in order.

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What’s More Important To The Health Of Your Business – Quality Or Cost?

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Are you investing in the health of your business by choosing quality over cost when it comes to marketing services?

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How Not to Be a Desperate Marketer!

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I’m seeing a lot of desperation in social media and email marketing tactics lately. I’m also seeing others commenting about how it turns them off. It turns me off too.

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