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Are You Living the Dream You Anticipated?

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I once read something in my social media travels that really stuck with me. It was a Facebook post made by an acquaintance who had just quit her job to pursue her passion. She said she was tired of working to support someone else’s dream when she could be using that time to support her own.

marketing [Read more…]

So, How Is Your Marketing Strategy Working For You?

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Bringing on new clients is always a team effort. I depend on my team to help me develop proposals and strategies when looking at prospective clients. Not to long ago my team helped me pull together proposals for a couple of prospective clients.

So, How Is Your Marketing Strategy Working For You? [Read more…]

4 Tips to Building Trust with Your Followers

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Email marketing continues to be a key component of content marketing. It’s a great way to stay in touch with clients, share your expertise, and market your business. It’s been around for quite awhile now and doesn’t seem to be going anywhere anytime soon. Last week I wrote about how to build an effective opt-in and grow your list. Today I talk about the importance of trust!

Trust [Read more…]

Are You Mixing Your Sales With Quality Content?

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I just unsubscribed from another email list. Sadly, it seems as if it’s something I have to do on a regular basis. They are almost always lists that offered what I considered to be quality content in their opt-in freebie, and worth handing over my email address. However, as soon as I confirm my email address, the onslaught of “buy my stuff” emails begin. 

quality content [Read more…]

Recycle Your Content to Get More Out of Your Articles!

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We’re almost two weeks out of one of the biggest holiday seasons in the US and Canada. For some of us, business slows down considerably, so we have plenty of time to take care of those behind the scene things we do for our businesses, take time off to spend with loved ones, you name it. However, many business professionals find themselves strapped to their desks during these lulls in business, fearful of losing income or even traction with their blogs or sites.

recycling and repurposing your content [Read more…]

And the Best Time to Stop Marketing is…?

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So you’re booked solid. Past capacity. Unable to take on any new clients. Fantastic!

But, what do you mean you’re no longer marketing your services?

And the Best Time to Stop Marketing is...? [Read more…]

7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

list building [Read more…]

Are You Guilty of Start and Stop Marketing?

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You’re swamped with work, so you let your blog go a couple of weeks or even months without publishing anything new. You have no time to Tweet or post any updates on your Facebook page. No time for networking. No updates on LinkedIn …

marketing [Read more…]

3 Reasons Why You Should Embrace Content Marketing

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I’m going to share one of the best kept online marketing secrets with you.

content marketing [Read more…]

Can you hear me now? They can if it’s a podcast!

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Why just write it when you can speak it?

I’ve got a question for all of you coaches and speakers reading this. Are you podcasting yet? If the answer is no, I’ve also got to ask … why not

Can you hear me now? They can if it's a podcast! [Read more…]