Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because, of course, everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the other strategies, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
Sometimes we get so caught up in marketing strategies geared toward attracting new clients and getting out in front of a new audience that we forget about those who already know, like and trust us … and love what we do and how we do it!
Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!
What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?
There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.
Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …
Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.