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20 Simple Marketing Updates You Can Implement Right Now

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Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.

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Sometimes You’ve Got to Spend a Little to Make a Little!

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If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.

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The Importance of Continuity to Your Brand

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The most recognizable brands in the world are beloved because their customers trust them and, as a result, are loyal to them. Businesses like McDonald’s, Starbucks and Apple are what they are because everyone knows what to expect when they interact with them. It’s all about brand continuity!

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7 Easy Ways to Add More You to Your Marketing!

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As a speaker or coach, your clients and potential clients are quite literally investing in your personality as much as they are in the information you can bring to them. And, I suppose, the same could be said for most types of service providers. The question is … how do you walk that line between being personable and being professional in your marketing?

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5 Easy Ways To Give Away Useful Content In Your Marketing

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One of the best ways to stand apart from your competitors, in my opinion, is by offering as much as you can, for free. I don’t mean your time or your product, or your services. I mean knowledge by way of free content.

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Marketing, Love It Or Hate It … Somebody Has To Do It!

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Marketing … how do I love (or hate) thee? Let me count the ways.

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The Importance of Public Relations in a Digital Age!

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Public Relations in today’s digital age …

The Importance of Public Relations in a Digital Age!

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When Was The Last Time You Shared The Content Of Others?

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Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy.

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Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

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How To Create An Awesome One Page Marketing Plan!

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In my experience, few business owners actually take the time to sit down and write a full-blown marketing plan. Unless they’re doing so in order to access funding, or as some sort of business course, it doesn’t normally happen.

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