BizEase Support Solutions HomepageBizEase Support Solutions

When Was the Last Time You Marketed to Your Existing Clients?

By Leave a Comment

If this post sounds a bit familiar, it’s likely because it’s a repeat of a post from a few years ago. Since it still seems to be a topic very relevant to today, I decided a slight refresh and reposting is in order.

[Read more…]

Are You Using 3rd Party Sites to Increase Your Blog Traffic?

By Leave a Comment

I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. 

blog traffic [Read more…]

A Quick and Dirty Guide to Digital Marketing Success

By

How confident are you in your digital marketing strategy? Or better yet, do you even have one?

digital marketing

If you aren’t sure how to get it right, you’re not alone. You don’t have to be a natural to have success in this area. You just have to learn how it’s done.

All your marketing on the internet should cultivate an eager awareness about your brand. Your fans should be excitedly awaiting your next video or blog post. This sort of attention might take time to develop and build, but it’s lucrative once you do.

Digital Marketing Basics

If you want to be great at digital marketing, you’ve got to master your content strategy first. Do you know what kind of content your fans want? Here are a few examples of content formats:

  • Industry-related Blog Articles
  • Video Blogs
  • Explainer Videos
  • Behind the Scene Photos
  • Interviews with Industry Pros (audio or video)
  • Memes and Jokes
  • Motivational quotes

While Memes and Jokes (and a few cat or dog photos) are great, your content should be about more than pure entertainment. Use it to reinforce your brand image in your audience’s mind. 

The best way to do this is to pick two or three key words you want people to associate with your brand. Every video or blog post you create should reinforce at least one of these word associations.

Building Habits

digital marketingLike any other speaker or coach, you want to be the top brand in your niche. That means doing delivering quality text, photo, and video content on a regular, consistent basis.

Get your fans into the habit of viewing your content. If they know your brand maintains an active content schedule, they’ll start to anticipate and be on the lookout for it. Many small businesses achieve success by posting one new piece of content per week.

The Internet rewards speed and consistency. Become adept at delivering good content on a consistent basis if you want to win the digital marketing game.

How to Get Started with Digital Marketing

It’s not difficult to get started with digital marketing. Here are three steps to get you get you on the road to digital marketing success.

  1. Design Social Media Pages That Look Great and Provide Value and Benefit
    Your brand’s social media pages can not only look great, but also be a great source of value and benefit. When done right, Social media profiles are an easy way to stand out from the crowd. Design graphic assets that fit the dimensions of each platform. This might take a little time to set up, but you’ll only need to do it once; and it’s more than worth it. People notice your attention to detail when you take the time to make your online presence look great.
  2. Set Up Your Content Strategy
    Consistency is the top priority for your content strategy. Don’t get so ambitious you miss your goals. Create a realistic content schedule based on the resources you have available. Having said that, the more frequently you post good content, the better off you’ll be. How many times you post each day will determine on the individual platform. You can post multiple times a day on Twitter, while 1-2 posts per day on your Facebook page is best. Don’t forget to check your stats to see what time of day is best for your audience. If you’re just getting your feet wet, keep an eye on your schedule and aim to increase your posting frequency over time.

    Consistency is the top priority for your content strategy!Click to Tweet
  3. Iterate and Experiment
    You won’t get your social media strategy right on the first try. It takes time and experience to learn what your audience wants from you. It’s really all about experimenting and seeing what works and what doesn’t. Experiment with different kinds of content, different calls to action, and different times of day. You want to discover what works best for your brand on social media. Try at least one new idea each month until you figure out your most effective techniques.

You’ve got what it takes to be a great digital marketer. These tactics can be challenging, but don’t stop when it gets tough, or because you don’t see a ton of results all at once. If you are posting regularly, people will notice!

Keep at it and continue to work on your marketing strategy until you see the results you want.

If you need help developing a good digital marketing strategy, or need help with an existing one, let us know. It’s what we do and we’re happy to help!

 

Business Success Tips to Improve Your Business

By

What do winners in business do on a consistent basis? They take action.

business success [Read more…]

Is Your Brand One That Encourages Trust and Familiarity?

By

As I’ve mentioned before, branding is a combination of many different aspects of your business. While your brand is the total sum of your business, what it represents, how it makes people feel, and not simply about the colors, your logo and the fonts you use, those things DO have an impact on the big picture.

branding

One thing I’ve tried to get into the habit of doing on a regular basis, is to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images. Technically, it’s a good idea to do these things on your other social media platforms as well.

The first thing two things I look at before following someone I am not familiar with are their profile image, and their bio.

It’s interesting to note that many on Twitter (and other social media platforms) are using their business logos, a “statement” logo, or a cartoon image in place of a real live, honest to God, photo of themselves. Personally, I’m not as apt to follow someone using a logo or cartoon image for their profile pic as I would someone with a photo of themselves. If I’m already familiar with their brand or know them, it’s not an issue. But if there isn’t already a connection of some sort, I’m not so sure.

Why you might ask?

For me it’s all about building familiarity and trust.  It’s about building relationships, so I want to see who I’m connecting with – I want to put a face with the name and the profile. The person behind the brand. Logos are great, but when everything is said and done, YOU are the best representation of your company’s brand, not your logo.

The same holds true for your website and all of your other social media platforms – not just Twitter.

Give your brand a face … make sure you include a friendly – yet professional looking photo of yourself on your website and all of your social media channels.

I don’t know if some people just don’t get it, but social media is and always has been, all about building relationships. And for me, I find it extremely difficult to build a relationship with a logo or a cartoon image. I want to see the “face” of the person with whom I’m connecting.

As awesome as your logo might be, or as catchy and cute as you think that little graphic image you’re using is, it’s not you and it’s not really your brand. Neither one of them gives your followers a look at the face behind the brand – you. The more people can get a glimpse of the real you, the person running the show, the easier it will be to develop the coveted know, like and trust factor that leads to great business relationships.

You build relationships with people, not businesses. Does your brand represent you or your biz?Click to Tweet

You build relationships with people, not businesses. Make it easy for your audience to build relationships with you! I strongly suggest you review your own social media profiles … your profile picture, your bio, things like that, and making sure they represent your business (and you) in the best way possible.

If you’re not sure how to do that, let me know … it’s what we do and we’re happy to help!

3 Social Media Marketing Blunders and How to Avoid Them

By

Social media continues to be a great way to build relationships, get more exposure and increase your online marketing efforts. However, just as important in managing your social media efforts is doing it right to prevent social media blunders.

social media [Read more…]

Does the Appearance of Your Emails Build Trust?

By

While this may seem like basic info to many email marketers, it’s still an important one that bears repeating.

email marketing [Read more…]

4 Things to Think About Before Sending Out a Newsletter

By

Whether you’re just starting out with an email marketing plan, or have been consistently sharing your business’ information for years, there is more to an effective email marketing campaign than tossing together some tips with an image or two.

newsletter [Read more…]

Are You Leaving Money on the Table?

By

Have you checked in with your past clients lately? Or how about all those leads that never went anywhere?

sales funnel [Read more…]

The Heart Of Your Brand Is In The Details

By

I was thinking about branding, and was reminded of a time I went out for brunch with a couple of girlfriends one weekend. We were at sweet little European-style bistro. The décor was gorgeous.

branding [Read more…]