This week, I’m busy preparing for a trip to Ottawa, Canada the first week in December. So, I asked my team copywriter if she had any inspiring ideas for a blog post about marketing I could use. She was kind enough to agree to take care of this week’s post for me!
I’m always talking about the benefits of repurposing your content. And the reason I talk about it all of the time is because it works!
As I’ve mentioned before, one of those repurposing techniques is to repost your blog posts on 3rd Party sites. There are a few specific 3rd party sites I find effective, and have added to my own marketing strategy so I can get my content out to audiences I might otherwise not have access to.
I’ve been in business for what seems like forever. 1991! That’s like the stone age, right? Well maybe not quite the stone age, but it’s been a long time … 25 years as I write this post.
A lot has changed over these past 25 years. Especially when it comes to business and technology. The thing about business and technology is this … it WILL continue to change and advance. Change is inevitable, whether you want it or not.
Can you remember a time before Twitter? It’s hard for me, because it seems as if I’ve been on there forever. I’ve been operating an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn’t make the most use of it back then, I’ve hung in there. My very first tweet was “I’m opening a twitter account.” Today it’s a major component of my social media marketing strategy.
No matter what business you are in, a critical part of getting new business is that all-important client interview. That conversation you have with potential clients showing them you have what it takes to do their work and would welcome the opportunity to work with them. This is done in a number of ways; over the phone, via email or instant messaging, or in person. It doesn’t really matter how it’s done; the most important thing is that it’s done, and done well.
Why are client interviews so important? They are vital because the decision to do business with you is often made either during the interview or shortly thereafter. That’s why it is so critical to master interview techniques. Keep in mind, potential clients may only know about you by what they have heard or seen online. So, this is your opportunity to show them all your strengths and why you are perfect for them.
Here are tips for mastering the client interview: