Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or e-marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.
Technology has changed everything. It has changed the way we serve our clients, the way we deliver our services, and the way we market our services.