How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.
For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.
However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.
Last week my team helped me pull together proposals for a couple of prospective clients. (Fingers crossed!) Both professionals have been in business for awhile; but are having trouble moving the needle and bringing in new business. Why? Perhaps it’s because they have no real marketing strategy or plan in place. (For shame!) That’s where we come in.
I brought in our content curator, copywriter, social media team, WordPress expert, and newsletter aficionado. The entire motley crew I always call upon to help with clients or prospects in dire need of online marketing help. Together, we formulated a proposal … the beginnings of a plan to get a consistent marketing strategy in place.
By Jane Atkinson
I’ve been hearing some good news stories lately so I know that there is business out there! This tip is designed to help you get out and get your share of the pie!
Here are some ideas to consider when planning your 12 month sales and marketing initiatives (because I know you HAVE a plan, right?)
1. What expertise do you have that can help people through a difficult time?
Not all companies are in trouble right now, but the fall-out of this economy is wide reaching. So how can you help? How can you ease the pain? Bring those ideas forward in your marketing and that will help position you for success.