We hear so much about branding and making a name for your business. But how important is it really? Can it actually make a difference in your business success? You bet it can! Keep reading to find out how.
Think back to businesses that have caught your eye in the past. What was it that drew them to you? What made you remember them? Oftentimes you can pinpoint that one thing that really stood out. Perhaps it was their logo or catchy tagline; a statement about their commitment to customer service, or even something as simple as their corporate colors. Whatever it was, it caught your attention and you remembered that business because of it. As you began to notice them more online or on Facebook and Twitter, you began to feel comfortable with them. The more you saw of them, the more you were convinced this was the company you wanted to do business with; and when the need arose, you contacted them. Now THAT is exactly how branding works. You build that recognition and then businesses want to do business with you. However, with branding it’s important to do it well.
Here are three tips to help you brand your business and become the company people remember: [Read more…]